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What we do · how we earn our keep

We connect capital and ideas — and we build.

We bootstrap ideas into reality — bringing money and ideas together, running experiments and studies, advising governments, and designing and building across the physical and digital worlds.

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Dispatches · things we've written

Notes from the edge of the present.

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What we do · EXP

Experiments

Most ideas are arguments until someone tests them. We design and run experiments at whatever scale the question deserves — a weekend prototype, a field pilot, a longer trial — to turn opinion into evidence.

PrototypingPilotsEvidence

How it works

  • 01

    Right-sized tests

    We match the size of the experiment to the size of the question — no cannons at sparrows, and no sparrows at cannons.

  • 02

    Designed to mean something

    We set up the test so the result is real, and build the measurement in from the start rather than bolting it on after.

  • 03

    Read it honestly

    We tell you what the experiment actually said — including when what it says is 'stop'.

What this looks like

  • A one-week build to find out whether anyone wants the thing at all.

  • A small field pilot to see if it survives contact with reality.

  • A structured trial a backer or an agency can stand behind.

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